STATISTICS IO might not always tell the whole truth about data being read to process a query.
October 2012
I follow up on an earlier post about trimming time from datetime, this time examining the performance characteristics of various methods without data access.
I show several reasons why you should stop using the sp_ prefix on stored procedures in SQL Server, including a (minor) performance hit.
See if there is anything to gain by checking first if a particular column should be updated.