At the PASS Summit, one of the most anticipated announcements was the release date, and marketing label, for SQL Server code-named "Denali" – the release date is "first half of 2012" (which probably means somewhere around June 25th), and the official name is SQL Server 2012. The logo was revealed on stage, and in a previous blog post, I crafted up my own quick, dirty and horrible rendition with the limited tools available to me on my laptop while sitting at the blogger table. Here is the official version:
Now, you will probably see many people continue to call it Denali in writing and conversation, both formal and casual alike. It will take a while for the new name to take hold, never mind be manually updated in Books Online, other forms of documentation, and even in GUIs and dialogs within Management Studio and other client components.
When the name was revealed, I heard some minor objections to continuing with the "year of release" theme. Some folks thought that it should be SQL 11 or SQL 12, corresponding to the actual version number (depending on whether you consider 2008 R2 a full version). Let me explain why I think the chosen naming scheme makes the most sense, at least to Microsoft.
The fun never ends. So while I joke occasionally that they should have named it…
…I'm really not serious. I believe (or at least hope) that they've learned their lesson with that one. Though, I had hoped they'd learned their lesson with bad data type names like TIMESTAMP, yet they came out with DATETIME2 amidst very loud objections from several MVPs. And who could forget entities with multiple personality disorders, like user-defined types and DAC? They also recently announced that Crescent will be officially named "Power View" with a space, unlike PowerPivot, PowerPoint, and PowerShell, which have no spaces. Since consistency is such a priority, early in 2014, I wouldn't be too surprised to see the announcement of:
Will I still be excited about it? Probably at least as excited as I was about SQL Server 2008 R2. And I'll leave it at that.