SQL Server has a new logo

SQL Server's new logo has been published:

Aaron Bertrand

I am a passionate technologist with industry experience dating back to Classic ASP and SQL Server 6.5. I am a long-time Microsoft MVP, speak frequently at conferences, and write at SQLPerformance and MSSQLTips. In real life I am a father of two, an architect at Wayfair, and my pronouns are he/him.

6 Responses

  1. Rick Cornell says:

    Cool…I like it and it's different.

  2. travis says:

    Who is the artist behind this? Brilliant!

  3. jchang says:

    is MS trying to convey the curvature of space-time, that SSMS2008 is like a space-time singularity? (black hole for lay people)

  4. kemoid says:

    nice one

  5. Kevin3NF says:


  6. andyleonard says:

    I like it!
    :{> Andy